Case study · Digital project
The website of Spirito di Capri, restaurant and art bar at Piazzetta Cerio 6 in Capri, is a bilingual (Italian and English) digital project designed and developed by Libellula Lab 4.0: editorial design, local SEO, structured data and content readable by Google and AI search engines. Spirito di Capri (ESTIA S.r.l.) remains the owner of the venue and its content; Libellula Lab 4.0 is the author of the digital project.
01
Telling online the story of a venue that combines Mediterranean cuisine, raw seafood and fish, cocktails, wines and contemporary art with Liquid Art System, without losing the character of the room. The approach is editorial: a magazine rather than a shop window, with booking always at hand.
02
A visual system inspired by Capri blue and spirit yellow, Bodoni Moda and EB Garamond typography, photographs of the venue in blue duotone, measured animations that respect reduced-motion preferences and an essential mobile menu.
03
A server-rendered application: every page arrives complete in the first HTML, with images resized for each device and progressive loading of non-essential resources.
04
Every Italian page has its English twin under /en, with self-referencing canonical and it/en/x-default hreflang, so search engines and visitors find the right language.
05
Name, address, phone and opening hours are centralised and consistent across the site, the map, the structured data and the sitemap, for a clear presence in searches about Capri.
06
A JSON-LD graph with Restaurant, Organization, WebSite, Menu with real prices, Event for the music nights, Article and FAQ for the magazine, BreadcrumbList on every page.
07
Direct answers, text FAQs and an llms.txt file make the content readable by Google AI, ChatGPT, Gemini and Perplexity, using only real information about the venue.
08
Optimised images, readable contrast, descriptive alternative text, a single H1 per page and navigation checked on desktop and mobile.
The digital project — strategy, design, development, SEO and AI Search — was made by Libellula Lab 4.0. Ownership of the venue, brand and content remains with Spirito di Capri / ESTIA S.r.l.
